This manuscript highlights jaggery as a widely used sweetener and how it can serve as a better replacement for white sugar. Several value added and fortified jaggery products have been manufactured in different Asian countries and it is gaining momentum for a leading international trade opportunities. Mitrphol from Thailand, Yunnan Sugar Research Institute in China, Dhampur Green in India, etc. are the leading manufacturers in value added jaggery products. Recently, Dr. Jaggery, from India has introduced several jaggery value added and fortified products which are supportive to human health along with herbal nutritive additives and value additions. This paper highlights the nutritive values of some of the new herbal and spice fortified jaggery products and its possible role in maintenance of human health.