Study was conducted to develop generic agriculture technology which is need for a change in research system so that area and natural resource specific technologies are developed. The small and marginal farmers are not to be left out of the ambit of modern technologies. Practicability and profitability of the developed technologies will only be adapted by the farmers. In this paper, some examples of farmer and area centric agriculture technologies have been highlighted by introducing a system of “handholding”
the farmers in terms of increasing farm production and profitability. The study indicated a need to rejuvenate the extension system to make agriculture production system profitable for the farmers for sustained increase in food production for self-reliance. The policy change will give level playing field to all farmers.